Civivi is part of the WE Knife group of brands: We - Civivi - Senkut
WE Knife:
It is the flagship brand of WE Knife Co., launched around 2016 according to its corporate catalog. It represents the company's high-end range, with a focus on superior quality, premium materials, and luxurious finishes. Blade materials include high-performance steels such as M390 and CPM-20CV, among others. Handles are made of titanium, with an ergonomic and elegant design. Design and collaborations include projects with internationally renowned knife designers. Its philosophy is "Made Better," reflecting its commitment to artisanal excellence. Its target audience is collectors and knife enthusiasts who seek distinctive design and top-tier performance.
In short: high-end, titanium, premium steels, exclusive collaborations, and luxury design.
CIVIVI:
A balance between quality and price. Civivi represents the group's mid-range. It is widely recognized as the best value for money option within WE Knife Co., offering EDC knives with an excellent balance of performance, materials, and design. Its target audience is users seeking high quality without the price tag of luxury models. Features: durable materials, smooth mechanisms, and outstanding ergonomics. Positioning: ideal brand for everyday carry (EDC) with solid and reliable finishes.
In short: mid-range, great value, and durable EDC products.
SENCUT:
The budget-friendly option without sacrificing functionality. Sencut is the newest brand in the WE Knife Co. group, focused on the entry-level or budget segment. It is designed for those seeking an affordable EDC knife without compromising on reliability and good performance. Its target audience is users who prioritize competitive pricing and practical usability. Materials: good quality stainless steel and ergonomic handles. Advantages: maintains the group's quality standard but at a more affordable price.
In short: budget-friendly, good price, and basic functionality with guaranteed quality.
